National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Tertiary sector of the United Kingdom
Bičárová, Veronika ; Jiránková, Martina (advisor) ; Straková, Eliška (referee)
This bachelor thesis focuses on the tertiary sector in the United Kingdom. The first chapter deals with the tertiary sector in general - services are characterised in this chapter by using many different definitions and also some classifications are included - such as according to IMF, WTO and so on. The second chapter uses the method of comparison for analysing particular groups of services divided by balance of payments from 2005 to 2015. For better illustration, mainly in the second chapter, many charts are used and followed by their description.
Services Marketing
Šutko, Oleksij ; Vokáčová, Lucie (advisor) ; Bejvl, Lukáš (referee)
The Bachelor thesis focused on using of marketing tools in the fitness center Fitness Power. The primary purpose of this study was based on the information gathered leading to formulate proposals and recommendations to increase customer satisfaction. Within the theoretical recourses based on the study and comparison of professional literature and internet sources are describe important theoretical concepts, which are related to marketing services. In the practical part there was investigated using of individual tools and amplification of marketing mix in Fitness Power. An important unit of the practical part was also researching of customer satisfaction with provided services, which was conducted by the survey. Based on the identified informations there were suggested changes and recommendations for improving the quality of provided services.

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